EVENTS

10th World Potato Congress

Client: International Potato Center and the National Institute for Agrarian Innovation

2018

The Congress on the Andean crop that changed the world arrives in Cuzco, a World Heritage site.

Every three years since 1993, the World Potato Congress brings scientists, producers and consumers together around the food staple that changed our history.

For its 10th edition in 2018 and in recognition of the crop’s origins, the International Potato Center (IPC) and the National Institute for Agrarian Innovation (INIA) achieved the designation of the city of Cuzco, Peru, as its venue.

CHALLENGE

Orchestrate a World Congress for over 1000 international participants in an array of venues and areas within the city with varying complexity according to available capabilities and logistics.

RESULTS

The 10th World Potato Congress was the first-ever edition in Latin America. For the IPC and INIA, Stimulus’ integrated approach allowed for a memorable Congress, a successful event with great results for the country, where Peru attained international recognition as the potato’s native origin.

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Licensee

Licenciataria de marca Perú